About Us

Hi, I’m Billie – CEO of The Cub Collective. It is great to meet you!
Thank you for visiting my marketplace & taking the time to read about my journey.

The Cub Collective was initially conceived during my maternity leave. An idea that came about while trawling through pages and pages of small independent , boutique baby brands. I quickly realised there was a need for a baby focused marketplace, like Etsy or NOTHS. These websites are great , but there was always so much other content and not enough focused purely on baby products.

This idea developed over time, but I never really found the time to put it into action with being a full-time mum, model and everything in between. Then COVID-19 hit and I found myself suddenly not working, with a lot of time on my hands (albeit only one hand because I also had a toddler destroying my house everyday). I knuckled down and built this website, drew up an official business plan and contacted brands I know and love. Three months later, here we are. I am so excited to be on this journey with all these fantastic brands, and I really hope you enjoy shopping on this platform.

Please feel free to reach out with any feedback – good or bad 🙂

Also, please share your purchases on instagram with #jointhecub and tag us @wearethecubcollective so we can re-share with your permission

Have a lovely day , and happy browsing x